E-commerce choice

A household-level e-commerce model is developed to generate demand for delivery stops within POLARIS using data from Whole Traveler Transportation Behavior Study by Lawrence Berkeley National Laboratory. Two models were developed to capture e-commerce activity. The first model identifies whether a household participates in e-commerce. Subject to the participation decision, the second model quantifies the ratio of delivery to retail shopping for that household. When the model is implemented, POLARIS then evaluates for every household whether it participates in ecommerce and, if it does, how frequently it participates (in other words, how many orders it makes per week). The weekly eshopping deliveries then replace physical shopping trips in the model. For each Polaris models (e.g., Detroit, Atlanta, Austin, etc.) should be calibrated for the region.

References

https://dl.acm.org/doi/pdf/10.1145/3357492.3358633